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How to Rank for Your Competitor’s Keywords: What We Learned by Analyzing 62.6 Million Ecommerce Keywords

Should you use the competition’s brand name in  your  content to get more traffic? Will this help or hurt you? Will you be able to “steal” traffic from the other guys or will it hurt you? Sure, there’s value in bidding on a competitor’s brand name in PPC, but what about trying to rank for these branded keywords in organic search? Should you compete with direct competitors for  their  keywords? This question has puzzled SEOs for a long time. We decided to solve the puzzle the only way I know how — with lots of data. We performed the first comprehensive study with a data-driven solution to this question:   Should you use your competitor’s branded terms on your website or in your content to get traffic to your website? Here’s what we wanted to discover There are a couple different ways that an ecommerce business might want to use a competitor’s branded keywords as an organic SEO tactic. One approach is selling a brand-name product. For example, an...

Penguin Is Now Part of Our Core Algorithm

Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called  Penguin , which was first launched in 2012 and today has an update. After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages. Here are the key changes you'll see, which were also among webmasters' top requests to us: Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed i...

The Best Parental Control Apps for Your Phone of 2016

The Internet is a scary place. Trust me, I work there. And if the dangers of cyberspace can rattle an adult, imagine how they might traumatize an innocent child. Installing  a parental control tool  on your PCs can shield your kids from the dark side of the Web, but computers aren't the only tech kids use to get online. These days, phones, tablets, and other mobile devices are the toys most young people turn to when they want to browse the Internet, download apps, and chat with friends. And all of those activities can open up our precious youth to some serious online nastiness. Don't fret, parents, there is hope. Parental control tools are now available specifically for mobile devices. This list currently highlights only the latest and greatest  Android apps  for parental control. Many of these utilities have iOS counterparts, but they're typically more powerful on Android because of Google's looser restrictions for what they can and can't do. But rest assured ...