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It is 2016, and every business is trying to make it online. After all, we live in a digital era. So, what strategies are they using? Making videos, social media presence and well….you guessed right, blogging! As a matter of fact, according to a report released by the social media examiner, 45% of marketers selected blogs as their most important content followed by visual assets at 34% and videos at 19%. Clearly, blogging is here to stay and you should do it. But the big question is, are you doing it right? Are you getting a good enough Return on Investment? It has been reported that marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. Are you anywhere close to this? If not, there is a problem. In this post, we will discuss key reasons why blogs fail and teach you how to rectify these problems. Here is why we are concerned. Content creation can be expensive, both on time and money. Feel free to use the table of ...