How to Rank for Your Competitor’s Keywords: What We Learned by Analyzing 62.6 Million Ecommerce Keywords
Should you use the competition’s brand name in your content to get more traffic? Will this help or hurt you? Will you be able to “steal” traffic from the other guys or will it hurt you? Sure, there’s value in bidding on a competitor’s brand name in PPC, but what about trying to rank for these branded keywords in organic search? Should you compete with direct competitors for their keywords? This question has puzzled SEOs for a long time. We decided to solve the puzzle the only way I know how — with lots of data. We performed the first comprehensive study with a data-driven solution to this question: Should you use your competitor’s branded terms on your website or in your content to get traffic to your website? Here’s what we wanted to discover There are a couple different ways that an ecommerce business might want to use a competitor’s branded keywords as an organic SEO tactic. One approach is selling a brand-name product. For example, an...